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Anderson Leadership Conference

Presentation – Create a Killer Personal Brand Anderson Leadership Conference – Workshop Outline Here are the notes and workshop outline from my workshop on Branding Yourself at the Anderson Leadership Conference on Saturday, February 11, 2012 at Lynchburg College.

Anderson Leadership Conference

Presentation – Create a Killer Personal Brand Anderson Leadership Conference – Workshop Outline Here are the notes and workshop outline from my workshop on Branding Yourself at the Anderson Leadership Conference on Saturday, February 11, 2012 at Lynchburg College.

How Can I Create a Personal Brand?

How do I create a personal brand?  Who are you really? You have to figure out what you want to achieve and then develop yourself (and your brand) to get you there. BRAND TOUCH-POINTS: Every person you meet, every project/assignment

How Can I Create a Personal Brand?

How do I create a personal brand?  Who are you really? You have to figure out what you want to achieve and then develop yourself (and your brand) to get you there. BRAND TOUCH-POINTS: Every person you meet, every project/assignment

Do a Brand Audit

Why do I need to cultivate and foster my brand?  1. Job searching, career development, business development, dating, building your professional network, developing yourself as an expert credibility, reputation, presence = opportunity 2. Because if you don’t, someone will do

Do a Brand Audit

Why do I need to cultivate and foster my brand?  1. Job searching, career development, business development, dating, building your professional network, developing yourself as an expert credibility, reputation, presence = opportunity 2. Because if you don’t, someone will do

2 Awesome Case Studies in Personal Branding

These personal brands speak for themselves. Give me your thoughts on how both have created incredible personal brands. Think of how they masterfully stir emotions. Rico and Gary have created a personal image that entices and sticks. What do you

2 Awesome Case Studies in Personal Branding

These personal brands speak for themselves. Give me your thoughts on how both have created incredible personal brands. Think of how they masterfully stir emotions. Rico and Gary have created a personal image that entices and sticks. What do you

What is Personal Branding?

What is personal branding? ORIGIN: cattle brand The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. BRAND (def): what people think of you when they think of

What is Personal Branding?

What is personal branding? ORIGIN: cattle brand The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. BRAND (def): what people think of you when they think of

I Dare You to Do This With Me

Starting a project doesn’t change the world. Finishing a project changes the world. Christine Kennedy (Bio) shared a challenge posed by Jon Acuff called “I Dare You to Do This with Me” where he writes: I dare you to finish something

I Dare You to Do This With Me

Starting a project doesn’t change the world. Finishing a project changes the world. Christine Kennedy (Bio) shared a challenge posed by Jon Acuff called “I Dare You to Do This with Me” where he writes: I dare you to finish something

Kinkos R.I.P.

This week, we’re discussing kinkos. Why? Because I’m standing in line at the store right now at midnight waiting to get my 52 page senior seminar report binded. It’s this company’s brand recall and brand promise that pulled through for me tonight.

Kinkos R.I.P.

This week, we’re discussing kinkos. Why? Because I’m standing in line at the store right now at midnight waiting to get my 52 page senior seminar report binded. It’s this company’s brand recall and brand promise that pulled through for me tonight.