get to know alyse

– I recently completed my Masters of Business Administration at Lynchburg College in August 2011.

– Currently, I am the Marketing Director of Paris Ceramics America where I develop online and print advertisements for national publications (New York Spaces, Elle Décor, LUXE, Architectural Digest, Green Building & Design).

– I have participated in five internships throughout my undergraduate experience in New York City, Washington D.C., Mobile and New Orleans. I was recognized as one of the top advertising students in the nation by the American Advertising Federation & awarded an internship with Saatchi & Saatchi Worldwide Advertising Agency at their New York City headquarters as part of the 2009 Stickell Internship Program.

– I graduated from Spring Hill College in Mobile, Alabama in May 2010 (3.8 overall GPA, 4.0 in major) as the President’s Scholar (top of class) for Communication Arts.

Please connect with me at akgranier@gmail.com.

Through my experiences, culture and education, I have learned the importance of the brands around us and their influence on our lives. My project first began with a study of the brand loyalty in college students. This targeted consumer study has grown into new areas like personal branding and brand nostalgia. Looking forward to hearing your feedback. Stay tuned!

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