What is Personal Branding?

What is personal branding?

    • ORIGIN: cattle brand
      • The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp.
    • BRAND (def):
      • what people think of you when they think of you.
      • about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience in a way that adds value to others.
        • it’s about giving a clear impression of who you are, what you value, what you’re committed to and how you can be counted upon to act.
    • SUCCESSFUL BRANDS: 
      • A brand is successful by standing for something in the minds of its target market.
      • A successful brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perception of you or your business, some of them you can influence, and some of them you cannot.
    • PERSONAL BRAND (def):
      • You are a brand. You are part of a community actively engaging with (and hopefully) seeking your brand. And if I don’t know you, like you or your reputation doesn’t follow you into our communications together, then chances are I’m not interested in you. 
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About akgranier

- I recently completed my Masters of Business Administration at Lynchburg College in August 2011. - Currently, I am the Marketing Director of Paris Ceramics America where I develop online and print advertisements for national publications (New York Spaces, Elle Décor, LUXE, Architectural Digest, Green Building & Design). - I have participated in five internships throughout my undergraduate experience in New York City, Washington D.C., Mobile and New Orleans. I was recognized as one of the top advertising students in the nation by the American Advertising Federation & awarded an internship with Saatchi & Saatchi Worldwide Advertising Agency at their New York City headquarters as part of the 2009 Stickell Internship Program. - I graduated from Spring Hill College in Mobile, Alabama in May 2010 (3.8 overall GPA, 4.0 in major) as the President’s Scholar (top of class) for Communication Arts. Please connect with me at akgranier@gmail.com.

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