Why do I need to cultivate and foster my brand?
1. Job searching, career development, business development, dating, building your professional network, developing yourself as an expert
- credibility, reputation, presence = opportunity
2. Because if you don’t, someone will do it for you
DO A BRAND AUDIT: Take a look at every piece of communication you have have, as well as surveying what others have said about you. This includes your everyday face-to-face communication as well as online and social media.
What’s your Google Grade?
Are you ready to be Googled? Facebooked? What comes up when you’re searched?
Google yourself and your business, see what results come up. See where you rank when people search you and what those sources are saying about you. Are you controlling the information communicated about you? Take control of your personal brand by generating the right kind of ad content.
- Right Content