They’re little and they stick — but not too hard. That’s why everyone loves Post-it® Notes! Yet the unique that makes these little notes so indispensable waited more than a decade for its chance to change the world.
Post-it Brand notes include What a simple concept that has become a favorite of every college student – square cubes of yellow paper stuck together with a thin layer of re-adherable adhesive. They’re branding is absolutely marvelous – 1.) They’re always sticky! 2.) They’re perfect for communicating quick notes and memos. 3.) They maintain a popular, classic style as well as variety, variety, variety. 4.) They’re fun and compact. 5.) They’re just plain fun. Like Sharpies, Post-Its are available in different colors, shapes and sizes. The Post-It brand has led to other cool innovations including 3M’s own “Post-it Brand Software Notes,” and Apple’s “Stickies.”
The story behind our favorite sticky paper is quite interesting:
Dr. Spencer Silver, a 3M scientist, discovered the formula for the sticky stuff back in 1968. But it was Silver’s colleague, Art Fry, who finally came up with a practical use for it. The idea for repositionable notes struck Fry while singing in the church choir. His bookmark kept falling out of his hymnal, causing him to lose his page. So, taking advantage of a 3M policy known as the“bootlegging” policy, Fry used a portion of his working hours to develop a solution to his problem. Now the world is singing the praises of his pet project: Post-it® Notes. source
Rebecca Murtaugh is a California artist who uses Post-it notes in her artwork. In 2001, she created an installation in her bedroom using $1000 worth of Post-it Brand notes: She covered the whole room in Post-it Brand notes, using the ordinary yellow for objects she saw as having less value, and neon colors for more important objects, such as the bed. source
You have to admire the creativity that goes into Post-It art:
Finally, I wanted to include some fun facts about Post-It Notes, the product, the founder and the brand:
I also wanted to share some of the advertisements for Post-Its. Each ad appeals to a different target, but the ads are always humorous and always creative. See below.