Do you have any examples of brands you know that are campaigning to make a difference in their local or global community?
I have a few, check out how these three very different brands are promoting One World. One Love.
More Info on Each of these Brands:
Playing for Change (website) is a multimedia movement created to inspire, connect, and bring peace to the world through music. The idea for this project arose from a common belief that music has the power to break down boundaries and overcome distances between people. No matter whether people come from different geographic, political, economic, spiritual or ideological backgrounds, music has the universal power to transcend and unite us as one human race. And with this truth firmly fixed in our minds, we set out to share it with the world.
I love how T-Mobile’s Life’s for Sharing Campaign, by Saatchi & Saatchi London, used their tagline as message for one voice and global unity that was displayed through this amazing advertising stunt. Also check out more of T-Mobile’s event marketing like Hey Jude – T-Mobile. This T-Mobile video shares with you the moment 13,500 people sang Hey Jude together in Trafalgar Square in London, England. Everyone involved had no idea how the event would unfold. See for yourself what it created.
Finally, Unicef and Pampers teamed up to present 1 pack = 1 vaccine. As part of the commitment through Pampers Village, they have again partnered with UNICEF to help the organization reach its goal of eliminating maternal and newborn tetanus over the next several years. This devastating disease claims the lives of nearly 130,000 newborns and up to 30,000 mothers  every year. But it can be prevented. Given to a pregnant woman or a woman of child-bearing age, a series of low-cost vaccines will help protect both her and her newborn for maternal and neonatal tetanus. With the 1 pack = 1 vaccine* program, Pampers will donate the cost of one tetanus vaccine to the U.S.